Privacy Policy
Effective date: 22 January 2026
1. Introduction
Wild Lemonade ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use and safeguard your personal data when you use our website.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or submitting your information through our forms, you agree to the practices described in this Privacy Policy.
2. Data Controller
Wild Lemonade
Email: team@wildlemonade.com
We are the data controller responsible for the personal data we collect.
3. Personal Data We Collect
a. Information you provide directly
When you submit a form on our website (such as our waitlist form), we may collect:
- Email address
- The form you submitted (form source)
- Any message or additional information you choose to provide
b. Information collected automatically
When you interact with our website or submit a form, we may collect:
- Browser type and user agent
- Referring website
- Language preferences
- Timestamp of submission
c. Analytics data
We use Google Analytics to understand general website usage. This includes:
- Pages visited and time spent on each page
- Device information
- Browser type
- Approximate location (country/region only)
We have IP anonymisation enabled, meaning your full IP address is never stored or processed.
4. Legal Basis for Processing
We process your personal data under one or more of the following legal bases:
- Consent: When you submit our waitlist form or opt in to receive updates.
- Legitimate Interests: To analyse website performance, prevent duplicate form submissions, and improve our services.
- Pre-contractual steps: When you express interest in our product or services.
5. How We Use Your Information
We may use your personal data to:
- Notify you about our product launch and early access
- Send updates if you have opted in
- Analyse website performance and improve user experience
- Prevent duplicate submissions
- Maintain security and ensure data quality
- Comply with legal obligations
We will only contact you by email if you have provided your email address through one of our forms.
6. Third-Party Service Providers
We use trusted third-party providers to operate our website:
Firebase (Google Cloud)
Used to securely store form submissions and operate our website backend.
Firebase adheres to Google Cloud's security and privacy standards.
Google Analytics
Used to understand how visitors use the site.
IP anonymisation is enabled.
These providers may process personal data solely to perform services on our behalf and are contractually obligated not to use it for any other purpose.
7. International Data Transfers
Some of our service providers (including Google/Firebase) may process data outside the UK, including in the United States.
Where this occurs, we rely on:
- Standard Contractual Clauses (SCCs) approved under UK GDPR
- Providers' compliance with UK GDPR-equivalent protection measures
We ensure all transfers provide an equivalent level of data protection.
8. Data Retention
- Waitlist submissions: retained until product launch and for up to 12 months thereafter.
- Analytics data: retained according to Google Analytics' settings (typically 26 months).
- You may request deletion at any time.
We only keep personal data for as long as necessary for the purposes described in this Privacy Policy unless a longer period is required by law.
9. Your Rights Under UK GDPR
You have the following rights:
- Access – request a copy of your personal data
- Rectification – correct inaccurate or incomplete data
- Erasure – request deletion of your data
- Restriction – limit how we process your data
- Data portability – receive a machine-readable copy
- Object – object to certain types of processing
- Withdraw consent – withdraw consent at any time
- Lodge a complaint – with the ICO (details below)
To exercise any of these rights, contact team@wildlemonade.com.
We will respond within one month.
If you are not satisfied with how we have handled your personal data, you may lodge a complaint with:
Information Commissioner's Office (ICO)
www.ico.org.uk
10. Data Security
We use appropriate technical and organisational measures to protect your data, including:
- HTTPS encryption
- Access controls and authentication
- Secure Firebase Cloud Functions
- Regular security updates
- Trusted third-party processors with appropriate safeguards
11. Children's Privacy
Our website and services are intended for individuals aged 18 and older.
We do not knowingly collect data from anyone under 18.
If you believe that a minor has submitted data to us, please contact us immediately and we will delete it.
12. Cookies
We use cookies and similar technologies for website functionality and analytics.
Full details can be found in our Cookie Policy.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The "Effective date" will be updated accordingly.
Where appropriate, we will notify users of material changes by email.
14. Contact
If you have any questions about this Privacy Policy or our data practices, you can contact us at: